Birschbach's career spans almost 20 years and includes creative management positions on both the agency and corporate side. His Masters Degree in Advertising is from Northwestern University in Evanston, IL. Birschbach worked in senior creative positions with Frankenberry, Laughlin & Constable, and Hoffman, York and Compton. While with those firms he created award-winning print, radio, outdoor and TV advertising. Birschbach also served as Creative Director at Miller Brewing Company where he managed national sales promotions and product introductions for Miller Lite, Reserve, Genuine Draft, High Life and Leinenkugels. He co-founded Birschbach Koerner in 1995.